Pay-per-lead for Australian asset finance brokers · Trial: buy 30, get 33

Exclusive Asset Finance Leads for Australian Brokers

Pay only for qualified leads. No retainer. For Australian asset and equipment finance brokers who want predictable, exclusive deal flow without gambling on ad spend, retainers or shared lead platforms.

Check lead availability in my state

5.0 ★ Google (56+ reviews) · Exclusive: 1 lead, 1 broker · No retainer · No lock-in

01 — Real leads

Here's exactly what lands in your inbox.

Real lead · contact details hidden

Tony

Funding: $250,000–$500,000
Financing: Trucks, trailers & commercial vehicles
Has ABN: Yes
ABN registered: 4+ years

Real lead · contact details hidden

Sam

Funding: $50,000–$100,000
Financing: Trucks, trailers & commercial vehicles
Has ABN: Yes
ABN registered: 4+ years

Every lead includes name, mobile, email, company, funding amount, asset type and how long the ABN has been registered.

02 — The leads

Business owners actively looking to finance an asset.

Trucks & trailers
Earthmoving & construction equipment
Plant & machinery
Commercial vehicles (utes, vans)
Cars for business use
Business equipment (medical, hospitality, IT, fit-outs)

Every lead is a strict B2B commercial asset finance enquiry from an Australian business owner — no personal leads, ever.

03 — The model

How our asset finance lead generation works.

01
We build, fund and optimise the ads
High-converting Facebook & Instagram campaigns, paid for by us and tuned by us.
02
Business owners enquire — and we check every lead
Owners complete our asset finance enquiry form, and every enquiry is verified against the spec.
03
It lands in your inbox or CRM in real time
Delivered the moment it comes in, exclusive to you. Call fast while intent is high.

04 — Exclusivity

Exclusive means exclusive.

Every qualified lead is sold to one broker only. No recycling, no auctions, no selling the same enquiry to multiple brokers. Other providers sell the same lead to 3–5 brokers, so you compete on rate and speed. With Optimo: one lead, one broker.

05 — Comparison

How we compare.

Feature	Shared lead marketplaces	Running your own ads	Optimo
Exclusive to you?	No — sold to 3–5 brokers	Yes, but you do all the work	Yes — 1 lead, 1 broker
Upfront ad spend	You pay on top	You pay, and you gamble	We cover it
Retainer or setup fee	Often both	Tools, time and contractors	None
Lock-in contract	Usually 6–12 months	Your own ongoing commitment	No lock-in
Who carries the risk	You	You	We do
Time to first lead	Weeks of onboarding	Months of testing	About 1 week

You deal directly with Craig Kelly, Founder — not a rotating account manager. Craig is on your strategy call and runs your campaigns.

06 — Pricing

Simple, transparent pricing.

Trial bonus: +3 free leads

$130 + GST per exclusive lead (AUD)

30 + 3 FREE exclusive qualified asset finance leads
No setup fee
No lock-in contract
We cover the ad spend
Real-time delivery to your inbox/CRM

First order: buy 30 leads, we deliver 33. Paid upfront, because ad spend is committed before delivery. 30 leads × $130 + GST = $3,900 + GST, 33 leads delivered (effective ~$118 per lead). Average broker commission is about $3,000 per settled deal — at a 10% close rate, 33 leads mean about 3 settled deals, roughly $9,000 back on a $3,900 batch.

07 — Our guarantee

Fake or dud lead? We replace it free.

Invalid contact details — disconnected phone or bouncing email
Lead is outside Australia or outside your agreed service area
Enquiry isn't for asset finance (e.g. someone after a grant or an unrelated service)

Off-spec leads are returned and re-allocated, so you only pay for leads you can actually work. We guarantee qualified leads, not settled deals.

08 — Reviews

What our clients say.

"The best value for money advertising I have invested in. Craig has taken all the technical worry away and left me to follow the leads. I have contracted with Optimo for over 3 years and very happy with the results."

Kerry Gadsby

"Been with this company for two years now. Great leads and very easy to deal with."

Hamish Payne

"We are extremely happy with the advertising and lead generation service Optimo Agency is providing us. Overall, an excellent company providing excellent results."

Dean Walsh

09 — Who it's for

Is this a fit for your brokerage?

Good fit

Licensed Australian asset & equipment finance brokers
Teams with capacity to call new enquiries within minutes
Brokers wanting deal flow beyond referrals and introducers
Brokers who'd rather pay per lead than an open-ended retainer

Not a fit

Brokers without the capacity to follow up fast
Anyone expecting guaranteed settlements
Anyone after shared leads at the lowest possible price

10 — FAQ

Asset finance leads — frequently asked questions.

Are the leads exclusive?

Yes. Each lead is sold to one broker only, never resold.

What's in a lead?

Name, mobile, email, company, funding amount, asset type and how long the ABN has been registered. Strictly B2B commercial asset finance — no personal leads.

How much do leads cost?

$130 + GST per lead, with no setup fee, retainer or lock-in contract. We cover the ad spend.

Is there a minimum order?

Your first order is 30 leads, paid upfront, and we deliver 33. The 3 extra leads are a free trial bonus.

What gets replaced?

Invalid contact details, leads outside Australia or your agreed area, and enquiries that aren't for asset finance.

What doesn't get replaced?

Leads you couldn't reach or didn't follow up — speed to contact is on your side — and leads that didn't end up settling. We guarantee qualified leads, not settled deals.

How are leads delivered?

In real time, by email and/or straight into your CRM, once your campaign is live.

How fast can I start?

Campaigns typically go live within about a week of your order.

Book your strategy call.

On a free 30-minute call we'll look at your lead flow, your follow-up process, and whether pay-per-lead makes sense for you. Ask about our trial bonus: buy 30 leads, get 33.